This research will analyze the process of identity construction through self-presentation of video blog in YouTube platform. The object of the analysis is a YouTube channel, Daniel Howell. Daniel Howell channel is chosen as the object of the study for its reputation and huge amount of subscribers. The data are in the form of video blogs which are produced by Daniel Howell and uploaded in his YouTube channel. The video blogs are considered as a narrative which is presumed to be the implication of the video blogger’s real life experience. The observation focuses on (1) the agency of four dimension of language assessment in YouTube vlog as a discourse and (2) the process of identity and self-presentation constructed by vlogger through the video as the source of interpretation for the viewers. The cyberpragmatics approach is used to examine the identity construction and the communicative intentions and interpretation of the video blog.